United Luv is a business created by two brothers, one a graphic design artist (Ryan), and the other a business major (Dallas). The mission of United Luv came into effect when Ryan was diagnosed with Synovial Sarcoma in 2011.

Having spent a great deal of time in hospitals and cancer treatment centers, Ryan quickly learned that there were limited options to pass the time. 
Ryan wanted to give back to others fighting cancer by providing a distraction to what was going on around them. United Luv's first mission is to provide iPads and tablets to the Oncology floors in the  Medical community. In order to put the United Luv Project into action, the brothers decided to give a portion of the proceeds from apparel sales to purchase iPads.
People were so inspired by what United Luv was doing, they wanted to do more then just buy T-shirts, they also wanted to make a monetary donation. In order to keep up with donations, they started United Luv Project Inc,             a 501(c)(3) nonprofit, allowing others to make a tax free donation.

On February 9, 2013, Ryan lost his battle with cancer. Although Ryan was not able to see the dream come to fruition, his partner Dallas is going to continue their mission.

United Luvs' very first product, The United Luv Bracelet. Dallas (left) Ryan (right).